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A new challenge from Harlington man who founded Sport Aid

On the surface Harlington entrepreneur Chris Long is a regular guy. But scratch a little deeper and you’ll discover an astonishing secret: this dynamic director of Earthdive, a company devoted to protecting our oceans, was the founder and force behind Sport Aid and Run the World, the biggest mass participation demonstration our planet has ever seen.

Inspired by Bob Geldof and Band Aid, Chris organised this game-changing event 34 years ago. It involved almost 20 million people in 89 countries, running simultaneously to demand action for the famine victims of Ethiopia and Sudan.

He has now written a riveting book on how it all happened...

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19.8m people in 274 towns and cities in 89 countries…

A Clown in the Gateshead Race Against Time

. . . including the great town of Gateshead. If I remember correctly, the great Steve Cram and Brendan Foster helped a huge turnout in the North East of England – supporting the starving in Africa in Sport Aid and Run the World.

Gateshead Race Against Time
Even clowns can wear ‘I Ran the world’ T-shirts
Who are you? You must be about 42 years old now!
Walk or run it didn’t matter – Sport aid delivered a petition of 39 million blistered feet to the doorstep of the United Nations in New York
Sport aid sold over 600,000 ‘I Ran the World’ T-shirts in the UK alone – one of many entries in the Guinness Book of Records
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BBC Radio Interview

Roberto Perrone interviewed Chris Long about his new book – ‘I Ran the World’ on BBC Three Counties Radio on Friday 29th May, 2020.

Chris is a regular panelist on Roberto’s Family Panel show and takes this opportunity to talk about his book, Sport Aid and more . . .

Click here to listen

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Free book to celebrate 34th anniversary of Run the World

To celebrate 34 years ago on May 25th we are giving away a free kindle version of ‘I Ran the World’.

19.8 million runners in 89 countries delivered a petition of blistered feet to the United Nations in New York on this day and we want to celebrate that amazing event.

Just click here to get your free copy (only on the day – May 25th 2020).

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No. 1 Amazon Title

Thanks to everyone who has bought/downloaded the book so far and left such great reviews. Humbled and delighted that it is a current No. 1 Best Seller – albeit in a narrow category!! LOL. Spread the word . . .

5.0 out of 5 stars.
“Is it really nearly 34 years since I took part in the ‘I Ran the World’ Sport Aid Event? In common with millions of others around the world, I took part in a 10k ‘charity run’ to help raise funds for the starving in Africa. I am sure that I can still feel it in my legs! I ran with a group of fellow squash players from my local club who were determined to make it competitive. At the end of it I was “exhausted…knackered….f*****d”
And those are exactly the words that author Chris Long uses in the prelude of ‘I Ran the World’, to describe how he felt as he landed ...

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Out Now!

This is the cover of the book 'I Ran the World' by Chris Long

Published on Amazon books here

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Tune in to Tara Dolby

The book ‘I Ran the World’ is being previewed on Sunday 10th November at 1:00 pm and on Tuesday 12th November at 7:00 pm on the Tara Dolby show on BBC Three Counties Radio.

“Michael Burke’s famine report changed me forever” Bedfordshire’s Chris Long founded Sport Aid & Run The World raising millions

Tara Dolby

Tara Dolby brings you the People’s Playlist – Life stories through music. Release date: 10 November 2019. 1 hour


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Chapter 21

Extract from Chapter 21

“As I write this, [I Ran the World] Greta Thunberg who started a school strike for climate change outside the Swedish Parliament building, is now regarded across the world as a model of determination, inspiration and positive action.

National presidents and corporate executives are lining up to be criticised by her, face-to-face. Her skolstrejk för klimatet (school strike for climate) banner has now been translated into dozens of languages.

I like this girl.

The teenager’s lone protest has developed via social media into a powerful global movement challenging politicians to act.

She wants to change the world.

In 1992 at the UN Earth Summit in Rio de Janeiro, Severn Cullis-Suzuki, who was only 12 at the time, demanded the same of policymakers:

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