Category News


I have written my book in the hope that it might inspire just one person (or more) to pick up my Sport Aid torch and RUN THE WORLD again. We need to do it for so many reasons.

This weekend (August 8th/9th, 2020) I am making my kindle version free and hope you all download it and in some way, feel inspired if you read it. Enjoy and let’s change the world together!

Download here

Read More

35th Anniversary of Live Aid

35 years ago today, I was at Wembley Stadium to watch Live Aid. It was an incredible event that changed my life. That day changed everything and life suddenly took a completely new direction.
I write about it all in my book I Ran the World. Chapter 4:

I stood in the crowd at Live Aid just in front of the mixing tower to the right. The view was great and the atmosphere even better. It was a hot, sunny day and the place was buzzing.
This was supposed to be the culmination of a week of fundraising events for Africa. That had been Bob’s plan when we met back in February and I was supposed to have put on 10 sponsored runs last Thursday. 
It didn’t happen.
I was glad.
Sport can do more than a few sponsored runs in the UK.
I look back now with such fondness on what was one of that decade’s mo...

Read More

Madonna – a Girl in 30 million

Madonna was a big supporter of Sport Aid ’88 and the Race Against Time and helped launch the USA races by attending a press conference with Mike Tyson. The only thing … Mike didn’t turn up!

Extract from page 218 of ‘I Ran the World’.

Madonna and Mike Tyson agreed to be at the press conference and CARE USA was very happy indeed. On the day of the press conference Tyson was late showing up.
Madonna called him on her mobile phone and told him to ****** hurry up!
Not bad for a little lady.
Tyson was about to take on Michael Spinks to become the undisputed world heavyweight boxing champion!

A girl in 30 million!

Read about this and the incredible Sport Aid story in ‘I Ran the World’ out now.

Read More

Luton News article

A new challenge from Harlington man who founded Sport Aid

On the surface Harlington entrepreneur Chris Long is a regular guy. But scratch a little deeper and you’ll discover an astonishing secret: this dynamic director of Earthdive, a company devoted to protecting our oceans, was the founder and force behind Sport Aid and Run the World, the biggest mass participation demonstration our planet has ever seen.

Inspired by Bob Geldof and Band Aid, Chris organised this game-changing event 34 years ago. It involved almost 20 million people in 89 countries, running simultaneously to demand action for the famine victims of Ethiopia and Sudan.

He has now written a riveting book on how it all happened...

Read More

19.8m people in 274 towns and cities in 89 countries…

A Clown in the Gateshead Race Against Time

. . . including the great town of Gateshead. If I remember correctly, the great Steve Cram and Brendan Foster helped a huge turnout in the North East of England – supporting the starving in Africa in Sport Aid and Run the World.

Gateshead Race Against Time
Even clowns can wear ‘I Ran the world’ T-shirts
Who are you? You must be about 42 years old now!
Walk or run it didn’t matter – Sport aid delivered a petition of 39 million blistered feet to the doorstep of the United Nations in New York
Sport aid sold over 600,000 ‘I Ran the World’ T-shirts in the UK alone – one of many entries in the Guinness Book of Records
Read More

BBC Radio Interview

Roberto Perrone interviewed Chris Long about his new book – ‘I Ran the World’ on BBC Three Counties Radio on Friday 29th May, 2020.

Chris is a regular panelist on Roberto’s Family Panel show and takes this opportunity to talk about his book, Sport Aid and more . . .

Click here to listen

Read More

Free book to celebrate 34th anniversary of Run the World

To celebrate 34 years ago on May 25th we are giving away a free kindle version of ‘I Ran the World’.

19.8 million runners in 89 countries delivered a petition of blistered feet to the United Nations in New York on this day and we want to celebrate that amazing event.

Just click here to get your free copy (only on the day – May 25th 2020).

Read More

No. 1 Amazon Title

Thanks to everyone who has bought/downloaded the book so far and left such great reviews. Humbled and delighted that it is a current No. 1 Best Seller – albeit in a narrow category!! LOL. Spread the word . . .

5.0 out of 5 stars.
“Is it really nearly 34 years since I took part in the ‘I Ran the World’ Sport Aid Event? In common with millions of others around the world, I took part in a 10k ‘charity run’ to help raise funds for the starving in Africa. I am sure that I can still feel it in my legs! I ran with a group of fellow squash players from my local club who were determined to make it competitive. At the end of it I was “exhausted…knackered….f*****d”
And those are exactly the words that author Chris Long uses in the prelude of ‘I Ran the World’, to describe how he felt as he landed ...

Read More

Out Now!

This is the cover of the book 'I Ran the World' by Chris Long

Published on Amazon books here

Read More

Tune in to Tara Dolby

The book ‘I Ran the World’ is being previewed on Sunday 10th November at 1:00 pm and on Tuesday 12th November at 7:00 pm on the Tara Dolby show on BBC Three Counties Radio.

“Michael Burke’s famine report changed me forever” Bedfordshire’s Chris Long founded Sport Aid & Run The World raising millions

Tara Dolby

Tara Dolby brings you the People’s Playlist – Life stories through music. Release date: 10 November 2019. 1 hour


Read More