The BBC’s recent three-part documentary marking the 40th anniversary of Live Aid rightly celebrates the cultural and humanitarian impact of Band Aid and Live Aid. It was a time when music and media moved nations—a moment that stirred millions into action and reshaped our idea of global solidarity.
But as I watched the final episode, I was struck—not only by what was shown, but by what was missing. The story of this movement is incomplete without acknowledging a critical chapter: Sport Aid.
In 1986, a year after Live Aid, I founded and organised Sport Aid—not as a continuation of the concert-driven fundraising model, but as a radical evolution of it. Where Live Aid relied on the power of celebrity, Sport Aid aimed to mobilise the power of people...
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