Video 6 in my series to commemorate the 35th anniversary of Sport Aid and Run the World.

It was May 24th, the day before the Race Against Time. Buckingham Palace, Prince Charles, Princess Diana and Concorde – quite a day. Then, Geldof saying he wasn’t coming!!!

Extracts from “I RAN THE WORLD” by Chris Long

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Video 5 in my series to commemorate the 35th Anniversary of Sport Aid and Run the World.

The Race Against Time was getting closer and my stress levels were getting higher. Extracts from ‘I Ran The World’ by Chris Long.

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VIDEO 4 IN SERIES TO COMMEMORATE THE 35TH ANNIVERSARY OF SPORT AID AND RUN THE WORLD

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Video 3 in series to commemorate the 35th anniversary of Sport Aid and Run the World

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Video 2 in series to commemorate the 35th anniversary of sport aid and Run the World

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35 Years Ago

On May 25th, 35 years ago, 20 million people in 89 countries took to their streets to run 10k in protest and to demand action for the famine victims of Africa.

Chris Long, the founder and organiser of sport Aid and Run the World wants us to remember what happened back then – before the internet, social media and mobile phones – and ask ourselves what we should and could do now, in a world that should seek change more than ever.

This week, as a special celebration of the 35th anniversary of Sport Aid, Chris is reading extracts from his book – ‘I Ran the World’ in a series of 7 videos, to help remember what is possible.

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I RAN THE WORLD

It was September 2015 and it was my birthday. I was 61 years old and when I looked in the mirror my dear old Dad looked back at me. I turned on the BBC news and something incredible happened. On the screen was a heart-breaking photograph of a dead three-year-old boy. His body had been washed up on a beach in Turkey. 

“Aylan Kurdi and his five-year-old brother, Galip, drowned after their overloaded boat capsized off of the coast of Turkey.” 

Aylan’s body had been discovered on one of Turkey’s beaches in the Bodrum Peninsula. Images of the ghastly find, photographed by Nilufer Demir from Turkey’s Dogan News Agency, had been shared on social media and on the front pages of newspapers around the world, particularly in the UK and Europe.

The image of a distressed Turki...

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What to do in 2021 to help save the world.

The COVID-19 pandemic has become a global health and societal emergency that continues to demand effective immediate action by governments, individuals and businesses.

Press attention has been unprecedented.

The reaction of governments unprecedented.

The response has been dramatically different to anything provoked by repeated scientific warnings about climate change. The many organisations that declared climate emergencies throughout 2019 and 2020 have so far done nothing on the scale and speed of action to limit the spread of coronavirus.

Ironically, action on COVID-19 has lowered CO₂ emissions drastically, with flights suspended and factories closed in many parts of the world.

The big question now is how do we continue the environmental benefits once the COVID-19 epide...

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Sir Bobby Charlton

Sir Bobby Charlton is not just England’s greatest ever footballer. He is the most compassionate, humble and generous man I’ve ever met and I had the enormous pleasure and honour of working with him.

In December 1985, I met Bobby for the first time at Birmingham Airport. He had paid for me to fly with him to Mexico City for the World Cup draw. I was trying to put together a project to help support the African famine victims of Sudan and Ethiopia at the time. It was called Sport Aid and Run the World. I was it’s founder and organiser. I was trying to get Sport stars and athletes to put on events for a whole week in May 1986 to inspire ordinary people to run 10k through their cities for Africa. 

“Come to the World Cup draw with me” said Bobby, “everyone in football will be there”...

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Prelude

The British Airways Jumbo thumped the runway at Heathrow. I looked up, half asleep and gazed out of the window. Rivulets of rain were pushing across the glass in an uncharted fashion as they tried to make their way to the bottom. It reminded me a lot of my journey over the past year.
It was cold, grey and overcast – a fairly typical warm welcome to London. The plane braked hard and then veered off the runway to find its nominated stand space among its brothers and sisters.
I was exhausted . . . knackered . . . fucked.
This was my second New York roundtrip of the week and everything I had worked so hard for rested on the next few hours.
I had gone over the pitch a thousand times during the very short night but still felt really nervous.
This has to work.
I had no luggage – just a small bri...

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